You Dont Need A New Digital Strategy Unless Circumstances Have Changed

You Don’t Need A New Strategy Unless Circumstances Have Changed

Circumstances have definitely changed for all association leaders! Does your new Strategy embrace digital? COVID19 has made physical meetings and events, the mainstay of all association programs, less desirable or even feasible to host in the near future. That is a massive change in circumstance that needs to be addressed in a new strategic plan. …

Shifting Your Digital Focus: Web Traffic

Shifting Your Digital Focus: Web Traffic

Web traffic may be your associations largest asset! Do you know if it is? For most association websites, members only represent somewhere between 0.1 – 5% of the total website traffic. That should make you think. Who did you design your website for again? Most association leaders don’t realize that members are such a small percentage …