With over 150 products, information systems, graphics, environmental and experiential graphics, websites and packaging designs across many categories from transportation through consumer electronics to tools and packaging and non-profits, my designs deliver real business value by creating appealing solutions that solve real problems for manufacturers and consumers. Most of my projects have been successfully implemented and produced. Where my projects stand out is not so much in winning design competitions, though they certainly have won their fair share of awards, but rather as some of the most successful, longest selling products in a clients catalog. Their timeless appearance results in longer lifecycles which deliver highly profitable products from long production series where the fixed costs have been paid off early resulting in long runs of higher profit margins. Retails find that they can sell these products for longer than their usual planned shelf life.
When products outsell their original payback period, they deliver high profitability, making their customers, the manufacturer and their shareholders very happy as you will see from the case studies.
All sounds great, right? The question is how do I consistently achieve this outcome? My methodology is to go back to first principles. What are we trying to achieve with this new design. What fundamental problem is it solving for the user of the product? I keep asking questions until I have a good understanding of what the solution needs to look like to make a significant improvement over what exists today. Only then does a new design make sense to invest in.
Clients include: SEGD, IDSA, The Design Thinking Association, Philips Electronics, Microsoft, P&G, GM, Coca Cola, Baumgartens, Dentek, O’Sullivan Marine, Valentia Marine, Iralco, Volvo, Welcome/Initial, London Underground, Eveready, Rexel, Fisco, TI Creda, Dairymade, Enterprise Ireland (Córas Tráchtala).