Association leaders need to shift their focus from looking at how digital technologies can make their operations easier, to concentrating on gaining clarity about their community’s needs to do better in their careers.
Association Digital Transformation occurs when an association shifts its focus from the organization to focus on the needs of its members. It begins with a cultural shift within the associations leadership and staff. Once this shift in focus occurs, digital technologies are then used to create solutions that meet the members needs. Association digital transformations …
You know that if you get stuck with any of your digital devices or apps that the fastest way to solve your problem is your kids. Not tech support.
Five years ago, when figuring out how to rejuvenate our gradually declining association revenues and aging membership, I remembered my kids comfort level with digital technology and knew intuitively that any attempt to attract the Millennials would have to include a new approach to our clearly outdated digital presence. It is the most visible manifestation of who you are to the generation who will choose to interact with you digitally first.