Web traffic may be your associations largest asset! Do you know if it is? For most association websites, members only represent somewhere between 0.1 – 5% of the total website traffic. That should make you think. Who did you design your website for again? Most association leaders don’t realize that members are such a small percentage …
Association leaders need to shift their focus from looking at how digital technologies can make their operations easier, to concentrating on gaining clarity about their community’s needs to do better in their careers.
Association Digital Transformation occurs when an association shifts its focus from the organization to focus on the needs of its members. It begins with a cultural shift within the associations leadership and staff. Once this shift in focus occurs, digital technologies are then used to create solutions that meet the members needs. Association digital transformations …