From number 5 globally to number 2 with number one positions in 4 out of 7 audio categories. This assignment was one that would be very tough, and few wanted to tackle. However, I did not see problems, only the most fantastic opportunities. Philips Portable Audio had lost money for over 20 years and after …
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Republished from www.idsa.org Oct 7, 2011. More than 50 years ago Raymond Loewy, FIDSA had influence with the CEO’s and US presidents, advising the administration and redesigning Air Force One for President John F. Kennedy. Influence does not go much higher than the president, but despite these promising beginnings the industrial design profession is still trying to …
Republished from INNOVATION Magazine and www.idsa.org Jan 8, 2010 In the last century Industrial Designers gave form to products. In this century they will give form to experiences. In our recent survey of IDSA members, Innovation came out as the runaway number one membership benefit. And so it should, as the critical, thought provoking mouthpiece of IDSA. …
A Report on the Progress of Industrial Design in ChinaClive Roux, CEO, Industrial Designers Society of America, November 18, 2010My objective is to present an account of what I observed over the past year in China in reference to industrial design. I believe this account is important for your career development and important for the …
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Art uses creativity for self-expression. Sometimes that expression contributes to the development of culture. Design uses creativity to solve problems. Problem solving is at the core of what is commonly called innovation and often contributes to the development of economic value. To create value, you have to know how to identify and solve problems effectively. Engagement, …