Association Ideas Archives

What Can You Do To Radically Improve Member Engagement?

by webmasterAssociation Ideas April 11, 2022April 12, 2023Comments are Disabled

To radically improve member engagement requires you to look carefully at how you create engagement opportunities based on how members value their time. Before the COVID19 pandemic, most associations viewed themselves as mainly physical organizations hosting events and training courses, chapter get togethers and board meetings. That focus on physical events has perhaps been the winning formula and the Achilles Heel …

You Dont Need A New Digital Strategy Unless Circumstances Have Changed

You Don’t Need A New Strategy Unless Circumstances Have Changed

by webmasterAssociation Ideas April 11, 2022April 12, 2023Comments are Disabled

Circumstances have definitely changed for all association leaders! Does your new Strategy embrace digital? COVID19 has made physical meetings and events, the mainstay of all association programs, less desirable or even feasible to host in the near future. That is a massive change in circumstance that needs to be addressed in a new strategic plan. …

Shifting Your Digital Focus: Web Traffic

by webmasterAssociation Ideas April 11, 2022April 12, 2023Comments are Disabled

Web traffic may be your associations largest asset! Do you know if it is? For most association websites, members only represent somewhere between 0.1 – 5% of the total website traffic. That should make you think. Who did you design your website for again? Most association leaders don’t realize that members are such a small percentage …

Shifting Your Digital Focus To Unlock Potential

by webmasterAssociation Ideas April 11, 2022April 12, 2023Comments are Disabled

Association leaders need to shift their focus from looking at how digital technologies can make their operations easier, to concentrating on gaining clarity about their community’s needs to do better in their careers.

Digital Transformations For Associations

Association Digital Transformation

by webmasterAssociation Ideas April 11, 2022April 12, 2023Comments are Disabled

Association Digital Transformation occurs when an association shifts its focus from the organization to focus on the needs of its members. It begins with a cultural shift within the associations leadership and staff. Once this shift in focus occurs, digital technologies are then used to create solutions that meet the members needs. Association digital transformations …

The Key To Attracting Millennials

by webmasterAssociation Ideas April 11, 2022April 12, 2023Comments are Disabled

You know that if you get stuck with any of your digital devices or apps that the fastest way to solve your problem is your kids. Not tech support.

Five years ago, when figuring out how to rejuvenate our gradually declining association revenues and aging membership, I remembered my kids comfort level with digital technology and knew intuitively that any attempt to attract the Millennials would have to include a new approach to our clearly outdated digital presence. It is the most visible manifestation of who you are to the generation who will choose to interact with you digitally first.