When you get right down to it, nature operates on an incredibly simple principle. All living organisms ADD to the earth’s ability to support life rather than reduce its ability. Except Humans. Man, at least industrial age man lives on the premise that the earth’s natural ability to support life is a god given right that we have free access …
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Listening to William McDonough talk is an inspiring experience. McDonough has a simple very clear thought. Our industrial world does not work like nature. Take the humble tree. A tree is a product that exists in nature and has many useful functions. It recycles CO2 from the air, produces nutrients and grows leaves. It provides shade and a …
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For the last year I have been working on creating a new brand for Baumgarten’s to offer consumers products that perform better and make more sense for the environment than other products on the shelf, called simply and clearly CONSERVE. Last year we launched a range of disposable dish ware made from sugar cane and disposable cutlery …
Versus a few years ago, the news on sustainability has definitely decreased, perhaps not surprisingly as the economic outlook in general is so dim and the looming elections so negative. Looking at treehugger.com’s declining traffic numbers since early 2011 seem to indicate that interest is in decline. However I believe that it is more likely another case of Gartners …
Imagine If…You Shared With Your Neighbors I have been developing a set of creativity tools for my sustainability consultancy, Green LLC, for the past 6 months and to my surprise I now have over 150 ways to help companies to innovate and become more sustainable! During my research this week I came across a series of …
To radically improve member engagement requires you to look carefully at how you create engagement opportunities based on how members value their time. Before the COVID19 pandemic, most associations viewed themselves as mainly physical organizations hosting events and training courses, chapter get togethers and board meetings. That focus on physical events has perhaps been the winning formula and the Achilles Heel …
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Circumstances have definitely changed for all association leaders! Does your new Strategy embrace digital? COVID19 has made physical meetings and events, the mainstay of all association programs, less desirable or even feasible to host in the near future. That is a massive change in circumstance that needs to be addressed in a new strategic plan. …
Read more “You Don’t Need A New Strategy Unless Circumstances Have Changed”
Web traffic may be your associations largest asset! Do you know if it is? For most association websites, members only represent somewhere between 0.1 – 5% of the total website traffic. That should make you think. Who did you design your website for again? Most association leaders don’t realize that members are such a small percentage …
Association leaders need to shift their focus from looking at how digital technologies can make their operations easier, to concentrating on gaining clarity about their community’s needs to do better in their careers.
Association Digital Transformation occurs when an association shifts its focus from the organization to focus on the needs of its members. It begins with a cultural shift within the associations leadership and staff. Once this shift in focus occurs, digital technologies are then used to create solutions that meet the members needs. Association digital transformations …